Wiggle Ltd

WiggleCRC Group
Company typePrivate
IndustryOnline sports retail
DefunctMarch 2024
Headquarters,
England
Area served
Worldwide
Key people
Huw Crwys-Williams (CEO)
ProductsTriathlon equipment. Bicycles, components and accessories. Running shoes and apparel. Swimming products. Outdoor and casual sports apparel. Tools etc.
Revenue£400+ Million (WiggleCRC Group)
OwnerSIGNA Sports United (NYSE: SSU)
Number of employees
c.900 (WiggleCRC Group)

Wiggle is an online brand of the Frasers Group, having been bought after WiggleCRC went into administration with losses of £97 million.

Previously Wiggle was part of the WiggleCRC group, which included Chain Reaction Cycles, however only the brands were transferred to the new owners.