Chain Reaction Cycles
| Company type | Private |
|---|---|
| Industry | Online sports retail |
| Headquarters | , |
Area served | Worldwide |
Key people | Will Kernan (CEO), Brian McBride (chairman) |
| Products | Triathlon equipment; bicycles, components and accessories; running shoes and apparel; swimming products; outdoor and casual sports apparel; tools |
| Owner | Bridgepoint Advisors |
| Website | chainreactioncycles.com |
Chain Reaction Cycles is an English online retailer of sports gear and equipment. It is the online brand of the Frasers Group, having been bought after WiggleCRC went into administration with losses of £97 million.
Previously it was an online retailer of cycling products based in Belfast, Northern Ireland. A 2016 merger with Wiggle Ltd resulted in the formation of the WiggleCRC Group, whose head office was in Portsmouth, England. WiggleCRC entered administration in October 2023, and only the brands were transferred to the new owners.