Rasna (drink)

Rasna is an Indian brand of soft drink concentrate owned by Pioma Industries, headquartered in Ahmedabad, India. It was introduced in the mid-1970s and gained significant popularity during the 1980s, a period when the Indian soft drink market was dominated by carbonated beverages such as Thums Up, Gold Spot, and Limca.

As of 2009, Rasna held a 93% market share in the soft drink concentrate segment in India. By 2011, the company reported a turnover of ₹3.5 billion (US$41 million).

In addition to its widespread consumption as a children's drink, Rasna has diversified into experiential retail with the launch of over 40 non-alcoholic beverage bars across India under the brand name Rasna Buzz. These outlets cater to younger demographics and offer a range of drinks including soda-based beverages, milkshakes, sundaes, and themed mocktails such as Mirchi Mango, Masala Orange, Minty Jeera Lemonade, and Kala Khatta Buzz. The menu also features Indian snacks like idli, batata vada, as well as Western fast food items including burgers, pasta, momos, and French fries. The first Rasna Buzz outlet opened in Pune in 2019.