Thums Up

Thums Up
Thums Up bottle
TypeCola
ManufacturerThe Coca-Cola Company
Country of origin India
Introduced1977 (1977)
Related productsCoca-Cola, Pepsi, Campa Cola
Websitecoca-cola.com/thums-up

Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.

In 2018, Coca-Cola announced they would launch Thums Up in Bangladesh, Pakistan, Sri Lanka and Nepal. In 2021, the company became a billion-dollar brand in India.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.