Xiaohongshu
Native name | 行吟信息科技（上海）有限公司 |
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| Company type |
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| Founded | June 2013 |
| Founder |
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| Headquarters | Shanghai, China |
| Products | Xiaohongshu |
| Website | xiaohongshu |
| Xiaohongshu | |||||||||
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"Explore" page on the international version of the Xiaohongshu Android app | |||||||||
| Stable release |
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| Operating system |
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| Available in | Simplified Chinese, Traditional Chinese, English | ||||||||
| License | Proprietary | ||||||||
| Website | xiaohongshu | ||||||||
| Xiaohongshu | |||||||||||||||
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| Simplified Chinese | 小红书 | ||||||||||||||
| Traditional Chinese | 小紅書 | ||||||||||||||
| Literal meaning | Little Red Book | ||||||||||||||
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Xiaohongshu (XHS; Chinese: 小红书; pinyin: Xiǎohóngshū; lit. 'little red book'), known in English as RedNote, is a Chinese social networking and e-commerce platform.
As of 2020, 70% of the platform's users are reportedly born after 1990, and nearly 70% of them are female. In January 2025, the app gained an influx of new users from the United States and other parts of the world due to the anticipated shutdown of TikTok's U.S. operations in accordance with the Protecting Americans from Foreign Adversary Controlled Applications Act. Xiaohongshu has been called "China's answer to Instagram".