Woman's Civic Betterment Club

The Woman's Civic Betterment Club (also known as the "WCBC" or the "Roanoke Civic Betterment Club") of Roanoke, Virginia, was started in 1907 to improve the sanitation and civic life in Roanoke and the surrounding area. The Club issued a press release claiming that the “object of this organization shall be to gain the co-operation of all loyal and progressive citizens in making the Magic City a city beautiful, to promote health and cleanliness, to advance present conditions, and to point to higher ideals.” The WCBC is significant in southwestern Virginia because it was an early woman's organization to push for political change and political power at a time when women had little or no power except by persuading men to change their minds.