What Every Woman Wants (retail chain)

What Every Woman Wants (sometimes abbreviated to WEWW, and later styled as What Everyone Wants) was a British chain of discount stores. In 1971, it was founded by Vera and Gerald Weisfeld in Glasgow, and became a national chain in 1990, after being sold by the Weisfelds for £50 million to Amber Day and later in 1997 to Brown & Jackson.