WSWG

WSWG
CityValdosta, Georgia
Channels
BrandingCBS 44 WSWG
Programming
Affiliations
Ownership
Owner
WSST-TV, WFXL
History
First air date
December 24, 1980 (1980-12-24)
Former call signs
  • WVGA (1980–1994)
  • WGVP (1994–2001)
  • WVAG (2001–2005)
Former channel number(s)
  • Analog: 44 (UHF, 1980–2007)
  • Digital: 43 (UHF, 2007–2018)
Call sign meaning
Southwest Georgia
Technical information
Licensing authority
FCC
Facility ID28155
ERP85 kW
HAAT258.4 m (848 ft)
Transmitter coordinates31°10′18.7″N 83°21′56.6″W / 31.171861°N 83.365722°W / 31.171861; -83.365722
Translator(s)WSST 55 Cordele–Albany: CBS (55.20), MeTV (55.2)
Links
Public license information
Websitewww.southgatv.com

WSWG (channel 44) is a television station in Valdosta, Georgia, United States, serving as the CBS affiliate for the Albany, Georgia, area. It is owned by Marquee Broadcasting alongside Cordele-licensed MyNetworkTV affiliate WSST-TV (channel 55); Marquee also operates Fox affiliate WFXL (channel 31) under joint sales and shared services agreements with Sinclair Broadcast Group. The three stations share offices on Slappey Boulevard in Albany; WSWG's transmitter is located in unincorporated Cook County, northeast of Adel. Although Valdosta is part of the Tallahassee, Florida, television market, which receives CBS programming from Thomasville, Georgia–licensed WCTV, WSWG is assigned by Nielsen to the Albany market.

Channel 44 in Valdosta went on the air in 1980 as ABC affiliate WVGA. It operated as a small station with limited local programming from December 1980 to February 1992. During this time, it was off the air in late 1988 and early 1989 after a small airplane crashed into its tower. WTXL-TV, the ABC affiliate in Tallahassee, ran the station for seven months but ultimately withdrew from its attempt to buy it, after which time it was off the air for three years.

Hutchens Communications rebuilt the station as WB affiliate WGVP in 1995, changing to UPN in 1997. Financial issues snarled Hutchens Communications ownership and led to several attempts to force a sale and the ultimate resignation of the company's namesake. After being steadied by changes in ownership and management, Gray Television acquired it in 2005, combined its operations with WCTV under the call sign WSWG, and then repurposed it the next year as a semi-satellite of WCTV for the Albany area. This continued until 2019, when Gray purchased Raycom Media and was forced to sell WSWG to remain under ownership limits in the market. It was then purchased by Marquee Broadcasting.