WPCO (South Carolina)
| Defunct | |
|---|---|
| |
| Broadcast area | Columbia metropolitan area |
| Frequency | 1230 kHz |
| Branding | 94.9 The Palm |
| Programming | |
| Format | Adult album alternative |
| Ownership | |
| Owner |
|
| WARQ, WHXT, WMFX, WWDM, WSCZ | |
| History | |
First air date | January 1, 1947 |
Last air date | January 2022 |
Former call signs |
|
Call sign meaning | "Palm Columbia" |
| Technical information | |
| Facility ID | 73370 |
| Class | C |
| Power | 1,000 watts unlimited |
| Links | |
| Website | 949thepalm.com |
WPCO (1230 AM, "94.9 The Palm") was a radio station in Columbia, South Carolina. Last owned by Alpha Media, it broadcast an adult album alternative (AAA) format. Its studios were on Pineview Road in Columbia, with a transmitter tower located near Bicentennial Park along the Congaree River in downtown Columbia. It was also heard on FM translator W235CH at 94.9 MHz, using the translator's dial position as its moniker, "94.9 The Palm". (South Carolina is known as the Palmetto State.)
The station went on the air in 1947 as WNOK. After going silent in January 2022, WPCO's license was cancelled and deleted by the FCC on January 5, 2023. The AAA programming, no longer heard on the AM station, continued on the FM translator, 94.9 W235CH, now rebroadcasting co-owned 93.5 WARQ-HD4.