WKBH-FM

WKBH-FM
Broadcast areaLa Crosse, Wisconsin
Frequency102.7 MHz (HD Radio)
Branding102.7 WKBH
Programming
LanguageEnglish
FormatClassic rock; Classic hits
Subchannels
Ownership
Owner
  • Dave Magnum
  • (Magnum Communications, Inc.)
WBOG, WLXR, WQCC, WTMB
History
First air date
April 5, 1989 (1989-04-05) (as KQEG)
Former call signs
KQEG (1989–2020)
Technical information
Licensing authority
FCC
Facility ID72206
ClassC3
ERP4,000 watts
HAAT214 m (702 ft)
Transmitter coordinates
43°43′17.00″N 91°17′24.00″W / 43.7213889°N 91.2900000°W / 43.7213889; -91.2900000
Translator(s)
  • HD2: 97.9 K250AZ (La Crosse)
  • HD3: 107.1 W296EH (La Crosse)
Links
Public license information
WebcastListen Live
Listen Live (HD3)
Website

WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format. Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.

On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".

On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format). The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.