WISW

WISW
Currently silent
Broadcast areaColumbia, South Carolina
Frequency1320 kHz
BrandingESPN Radio 1320
Programming
FormatSports
AffiliationsESPN Radio
Ownership
Owner
History
First air date
1945 (as WKIX)
Former call signs
  • WKIX (1945–1947)
  • WMSC (1947–1962)
  • WOIC (1962–1989)
  • WOMG (1989–1995)
Call sign meaning
"Wonderful Iodine State" (derived from former news partner WIS-TV)
Technical information
Licensing authority
FCC
Facility ID54793
ClassB
Power
  • 5,000 watts day
  • 2,500 watts night
Links
Public license information
WebcastListen live
Websitewww.espn1320columbia.com

WISW (1320 AM) is a radio station licensed to Columbia, South Carolina. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with 5,000 watts daytime and 2,500 watts nighttime, directional. Until going silent in March 2025, WISW was a sports radio station that went by the name ESPN Radio 1320.

WISW was formerly known as "News Talk 1320 WIS" or "WIS Radio", taking the base of its call sign from the former WIS. The latter station was the longtime sister station of WIS-TV, Columbia's long-dominant NBC affiliate. The WIS portion of the call letters stood for "Wonderful Iodine State". The former WIS is now WVOC.

Cumulus Media, which also owns WTCB, WOMG, WNKT, WLXC in the Columbia radio market. All five stations share studios located at the Granby Building in Cayce and the WISW transmitter is in West Columbia.