Victoria Hernández

Victoria Hernández
1930 photograph from Miguel Angel Amadeo
Born(1897-03-23)March 23, 1897
Aguadilla, Puerto Rico, Spanish Empire
DiedApril 11, 1998(1998-04-11) (aged 101)
NationalitySpain, United States (Puerto Rico)
Other names"La Madrina" (the godmother)
Occupationmusic entrepreneur
Years active1927–1969
Known foropening the first Latin music store in New York City
RelativesRafael Hernández Marín
Musical career
OriginNew York City
GenresLatin music
Instrumentpiano
Years active1919–1969
LabelsHispano

Victoria Hernández (March 23, 1897 – April 11, 1998) was an Afro-Puerto Rican music entrepreneur. Though a talented musician, she devoted her career to the business aspects of the music industry. In 1927, she opened the first Latin music store in New York City, one of only sixteen businesses owned by Puerto Rican migrant women. She served as an agent to locate music talent for record labels and bandleaders and at one point owned her own record label. After following her brother to Mexico City, Hernández returned to the Bronx and founded Casa de Música, later renamed to Casa Hernández. The music store she founded in 1941, now known as Casa Amadeo, antigua Casa Hernandez has the longest record of continuous operation of any music store in New York City.