U'uru

U'uru
Ari'i rahi of Raiatea
Reign1755–1765
PredecessorTamatoa II
SuccessorTamatoa III
Born1735
Died1806 (aged 71)
SpousePuni
Rereao
Teroro
IssueMateha
Tamatoa III
Tahitoe
Faita Pehupehu
Pahi
Names
Veteara'i U'uru Teri'inavahoroa
HouseTamatoa
FatherTamatoa II
MotherMaihe'a

U'uru (1735–1806), also known by the names Veteara'i U'uru or Teri'inavahoroa, was a sovereign or ari'i rahi of the island of Raiatea. The European explorer James Cook first encountered him in 1773 during his second voyage to the Pacific. U'uru ruled over Raiatea, before the island was conquered around 1767 by Puni, a warrior from Bora Bora.

Although U'uru retained his title, his authority was confined to his ancestral district of Opoa at the southeastern point of Raiatea. In effect, he acted as a viceroy under Puni's suzerainty. Despite this dependency, he became the ancestor of many members of the royal lineages of the Leeward Islands. Through alliances and adoptions, his descendants eventually established themselves as rulers of these islands.

Cook's final encounter with U'uru took place in 1777 on the island of Huahine, where he was received with honors befitting a king. His son, Tamatoa III, was designated as the principal chief (ari'i rahi) of Raiatea by Puni before his death, with the approval of the chiefs Ma'i II and Tefa'aora I of Bora Bora. The latter, Ma'i II's nephew, was still a child and under regency. After Puni's death, believed to have occurred in 1786, his daughter Maevarua a Puni succeeded him as ruler of Bora Bora, Maupiti, and Tupai. She was later followed by his great-granddaughter, Teri'imaevarua a Te'aue, who ruled these islands until 1814. During her reign, Puni's nephew, Tapoa I, successfully conquered Raiatea, and Taha'a in 1800, and later Bora Bora at the end of the year 1804.

In 1802, Tamatoa III resided in Raiatea, while the majority of his children lived in Huahine. Tapoa I had conquered Taha'a and resided in Raiatea, where he seemed to wield as much power as King Tamatoa himself. He had adopted Tetupaia, later known as Teremoemoe or Teravahine, the second daughter of Tamatoa III, and renamed her Taitaru in memory of his own daughter, who had died young. This adoption further strengthened family ties with the Tamatoa and reinforced the military alliance between the islands of Huahine, Raiatea, and Taha'a.

During this period, the island of Bora Bora remained a well-guarded fortress under the rule of chiefs Ma'i III and Tefa'aora II. After an initial failed attempt to subdue Bora Bora in January 1804, Tapoa I finally conquered the island later that year in the battle of Huri'aua. His daughter, Maevarua, was subsequently recognized as a principal chief of Bora Bora and Taha'a until her death on July 14, 1809.

Tamatoa III and Tapoa I were the leading chiefs of the Leeward Islands when the English missionaries landed on Huahine in November 1808. The period between Cook's departure from the Leeward Islands in December 1777 and the year 1791 remains poorly documented, despite brief visits to Huahine by John Watts in 1788 and William Bligh in 1789. However, the writings and testimonies collected by navigators provide some insight into this tumultuous era, characterized by incessant struggles for territory among the islands of Bora Bora, Raiatea, Taha'a, and Huahine.

U'uru was last mentioned by the merchant and navigator John Turnbull in October 1802 in Raiatea. He likely died sometime after 1802 but before the arrival of the English missionaries in Huahine in November 1808, by which point he no longer appeared in written records.