Type-in traffic
Type-in traffic is a term describing visitors landing at a web site by entering a keyword or phrase (with no spaces or in place of a space) in the web browser's address bar (and adding .com or any other gTLD or ccTLD extension); rather than following a hyperlink from another web page, using a browser bookmark, or a search-box search. Type-in traffic is a form of direct navigation and depicts strong brand presence and user familiarity.