Tony Schwartz (sound archivist)

Tony Schwartz
Born
Anthony Schwartz

(1923-08-19)August 19, 1923
New York City, New York, US
DiedJune 15, 2008(2008-06-15) (aged 84)
New York City, New York, US
Websitetonyschwartz.org

Tony Schwartz (August 19, 1923 – June 15, 2008) was an American sound archivist, sound designer, media theorist, and advertising creator. Known as the "wizard of sound", he is best known for his role in creating the controversial "Daisy" television advertisement for the 1964 Lyndon B. Johnson campaign.

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