Tokidoki

tokidoki ('sometimes' in Japanese) is a Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold.

While based on the kitschy world of Japanese pop culture cartoons, and superficially resembling Japanese anime and manga, it has been described as complex and reciprocal set of cultural and economic influences between Japan, Italy and the USA, explaining its broad outreach and emotional appeal to consumers in Italy and other countries who grew up with Japanese anime and manga. Its logo, a heart atop crossbones, was described by Simone as "There is dark and light, there is the edgy, there is the cute."