The Art of Choosing

The Art of Choosing: The Decisions We Make Everyday – What They Say About Us and How We Can Improve Them
AuthorSheena Iyengar
LanguageEnglish
PublisherTwelve Books | Hachette Book Group
Publication date
April 2010
Pages352
ISBN9780446504102

The Art of Choosing: The Decisions We Make Everyday – What They Say About Us and How We Can Improve Them is a non-fiction book written by Sheena Iyengar, a professor at Columbia Business School known for her research in the field of choice. The book was first published by the imprint Twelve Books of Hachette Book Group in March 2010.