Takashi Inoue (author)

Takashi Inoue (井之 上喬, Inoue Takashi, born 20 November 1944) is a public relations practitioner, scholar, and theorist. His theories include the "three forces of hyper-globalization", the "Self-Correction Model of Public Relations", and the "Japan model". He was the first to teach public relations courses at a major university in post-war Japan and is the Chairman and CEO of Inoue Public Relations, which he founded in 1970. He is a visiting professor at the Graduate School of Management, Kyoto University and at Kobe Institute of Computing. He was quoted in foreign press reports on the East Japan Earthquake and the 2018 arrest in Japan of Nissan chairman Carlos Ghosn. He has written about modern Japan's lack of PR skills and has described the resulting "Deficiency of Japanese diplomacy", and in 2010 he wrote that corporate Japan's scandals have created "A culture of apologies: Communicating crises in Japan"