Taco del Mar
Taco Del Mar shop in Livonia, Michigan | |
| Taco del Mar | |
| Company type | Private |
| Industry | Restaurant |
| Founded | June 8, 1992 in Seattle, Washington, U.S. |
| Founder | James and John Schmidt |
| Headquarters | , U.S. |
Number of locations | 66 (2022) |
Area served | United States and Canada |
Key people | Tim Casey (CEO) |
| Products | Mexican cuisine |
| Revenue | US$29 million (2019) |
| Owner | High Bluff Capital Partners |
Number of employees | 1,420 (2021) |
| Parent | REGO Restaurant Group |
| Website | www |
TDM IP Holder, LLC. , doing business as Taco Del Mar, is a Denver, Colorado-based Mexican fast casual restaurant chain that specializes in coastal Mexican cuisine. The first location was opened in Seattle on June 8, 1992, by brothers James and John Schmidt. After a high of 260 locations in 2010, it has fallen to 66 locations in the United States and Canada. It is known for its relaxed, seaside-themed decor inspired by the beaches of Baja California.
The name "Taco del Mar" ("taco of the sea" in Spanish) refers to the chain's original specialty, Baja fish tacos. Like the larger Subway chain, customers direct the preparation of their meal, requesting ingredients along an assembly line. A standard selection of "Fresh Mex" ingredients is available, including wheat, flour, tomato and spinach tortillas, and fish, beef, pork and chicken.
In 2018, Taco Del Mar was acquired by High Bluff Capital Partners.