Stroh

Stroh Austria GmbH (Austrian German: [ʃtroː]) is an Austrian manufacturer of liquors, especially spiced rums and high-proof rum-like drinks used in warm drinks and cooking. The Stroh brand is one of the best-known spirits from Austria.

The (technically incorrect) term Stroh Rum has colloquially become a generic synonym for spirits with a similarly high alcohol content in Germanic speaking regions.