Simulate (company)
| Formerly | NUGGS LABS, INC |
|---|---|
| Company type | Privately held company |
| Industry | Food technology |
| Founded | 2018 |
| Founders | Ben Pasternak Sam Terris |
| Headquarters | |
| Website | simulate |
SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products. The company was founded in 2018 by Ben Pasternak and Sam Terris and was acquired by plant-based investor Ahimsa in 2024.
The company's main product is NUGGS, a plant-based chicken nugget alternative. SIMULATE also makes a plant-based chicken patty product called DISCS.