Simplex Automobile Company
1916 Simplex - Crane Model 5 radiator emblem | |
Simplex Automobile factory in New Brunswick, N.J., opened in 1912 | |
| Formerly | Smith & Mabley Manufacturing Company |
|---|---|
| Industry | Automotive |
| Founded | 1907 |
| Founder | Herman Broesel, Sr. |
| Defunct | 1921 |
| Fate | assets purchased |
| Successor | Crane-Simplex Company |
| Headquarters | New York City, New York |
Area served | United States |
Key people | Herman Broesel, Sr. and sons, G. Edward Franquist, Henry M. Crane |
| Products | Automobiles |
Production output | 1,865 (1907-1918) |
The Simplex Automobile Company was formed in 1907 to take over the manufacturer of the S & M Simplex. The Simplex was an American luxury Brass Era automobile manufactured from 1907 to 1918. Headquartered with a manufacturing plant in New York City, manufacturing from 1912 was in New Brunswick, New Jersey. The Simplex Crane Model 5 was commonly called Simplex-Crane and Crane-Simplex. The Crane-Simplex Company of Long Island, New York, was an attempt in 1922 to revive the brand but closed after only a few chassis were built.