Señorita México 1990

Señorita México 1990 was the 32th Miss Mexico pageant, televised live from the World Trade Center Veracruz, Boca del Río, Veracruz on September 29, 1990. At the conclusion of the final competition, Marilé del Rosario of Tlaxcala was crowned by outgoing titleholder Lupita Jones of Baja California.

Lilia Serrano from Chiapas was designated by the national organization as Miss Intiernacional Mexico 1991. She later competed in Miss International 1991 in Japan, where she was a semifinalist in the Top 15 and won the Best National Costume Award.