Scare-line

A scare-line, scare-head, or scare headline is a word or phrase that is presented (often as a quotation and as a headline or other emphasized text, such as a pull quote) to scare the reader, as part of a smear campaign against an opposing political candidate, or to cause an estrangement or cause something to seem unfamiliar in a supernatural way. The term scare quote is sometimes also used to refer to scare-lines that are direct quotations, but more often refers today to use of dismissive quotation marks around a term to imply doubt, irony, or scorn.

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