Saatva

Saatva is an American privately held e-commerce company that specializes in luxury mattresses and is based in the Queens borough of New York City, with a second major office in Austin, Texas. Launched in 2011, Saatva was one of the first companies to implement the direct-to-consumer business model. The fastest growing major direct-to-consumer mattress brand from 2019 to 2021, Saatva is estimated to bring in close to US$500M in direct annual revenue in 2022 with no wholesale channels. In 2015, Saatva ranked #101 on Inc's list of the top 500 retailers for the year. Saatva mattresses launched Loom and Leaf, an eco-friendly brand of luxury memory foam mattresses and their high-end Zenhaven mattress in 2016.

Unlike its direct-to-consumer competition, Saatva does not compress its mattresses in a box. Rather, the company provides free delivery and mattress removal out of its 19 factories and 159 distribution centers.

Saatva has since expanded their offering to include luxury bedding, high-end beds and bed frames, and a wide selection of mattresses in every major category. Saatva has flagship stores in New York City; Washington, D.C.; Los Angeles; and San Francisco. Saatva's retail footprint is expanding rapidly with new stores launching at the pace of one a month in markets such as Boston, Charlotte, Chicago, Dallas, Orlando, Paramus, Philadelphia, Portland (Oregon), San Diego, and Seattle.