SMARTY

Hutchison 3G UK Limited
SMARTY
Company typeSubsidiary
IndustryTelecommunications
Founded31 August 2017 (2017-08-31)
Headquarters
Reading
,
England, UK
Area served
United Kingdom
Key people
Elin McLean, General Manager
ProductsMobile telecommunications products and services
ParentThree UK
(3 Group)
Websitesmarty.co.uk

SMARTY is a mobile telephone flanker brand operated by Three UK. It aims to attract customers primarily looking for cheaper deals than those available direct from Three, by offering a monthly rolling SIM-only service, limited to online-only support. On some plans the operator offers to buy back unused data by means of a bill discount, a practice which is not widespread in the UK but is exhibited elsewhere such as by US carrier Ting.

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