Rowntree's Fruit Gums
| Product type | Gumdrop |
|---|---|
| Owner | Nestlé |
| Country | United Kingdom |
| Introduced | 1893 |
| Previous owners | Rowntree's |
| Website | rowntrees.co.uk/fruitgums |
Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. There are five flavours, each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant, and lime.
The sweets were introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets. In addition to the traditional roll packaging, they were available in a larger-volume box containing the sweets in the shape of the fruit or part of the fruit that the flavour represents.
In 2020 Nestlé changed the Fruit Gum recipe to a vegan-friendly recipe