Rose Blumkin

Rose Blumkin (née Gorelick; December 3, 1893 – August 9, 1998) was an American businesswoman who founded the Nebraska Furniture Mart in 1937. Businessman Warren Buffett said of her, "One question I always ask myself in appraising a business is how I would like, assuming I had ample capital and skilled personnel, to compete with it. I’d rather wrestle grizzlies than compete with Mrs. B and her progeny. They buy brilliantly, they operate at expense ratios competitors don’t even dream about, and they then pass on to their customers much of the savings."

Her credo, according to her obituary in the New York Times was "Sell cheap, tell the truth, don't cheat nobody."