Roku, Inc.

Roku, Inc.
Company type	Public
Traded as	Nasdaq: ROKU (Class A); Russell 1000 component;
ISIN	US77543R1023
Industry	Consumer electronics; Streaming television; Television advertising;
Founded	October 2002
Founder	Anthony Wood
Headquarters	San Jose, California, U.S.
Area served	List of areas North America; Latin America; Australia; France; Germany; United Kingdom;
Key people	Anthony Wood (chair, CEO); Dan Jedda (CFO); Charlie Collier (president, Roku Media); Mustafa Ozgen (president, devices);
Products	List of products Roku Streaming Players; Roku TVs; The Roku Channel; Roku Smart Home; Roku Streambars; Roku OS;
Services	Streaming TV distribution; Streaming TV advertising; Smart home monitoring;
Revenue	US$4.1bn (2024)
Operating income	US$−218.2mn (2024)
Net income	US$−129.3mn (2024)
Total assets	US$4.3bn (2024)
Total equity	US$2.49bn (2024)
Members	90mn households; 145mn people; (2025)
Number of employees	approx. 3,340 (2024)
Divisions	Devices (hardware); Platform (services);
Website	roku.com
	Footnotes / references;

Roku, Inc. (/ˈroʊkuː/ ROH-koo) is an American company and a streaming platform. Founded in 2002 by Anthony Wood, it produces digital media players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. The company also operates in Australia, Canada, France, Germany, the U.K., and Latin America.

In its initial years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku's technology. This allowed Roku's operating system to get pre-installed on smart TVs. Roku has since added channel subscriptions to its platform, while also serving targeted and performance-based ads. In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and smart home devices. The company has been listed on the Nasdaq Global Select Market since 2017.