Robert Ferber
Robert Ferber | |
|---|---|
| Born | February 1922 |
| Died | September 8, 1981 (aged 59) Urbana, Illinois |
| Nationality | American |
| Title | Professor of Marketing |
| Academic background | |
| Education | City College of New York University of Chicago Columbia University |
| Academic work | |
| Discipline | Marketing |
| Institutions | University of Illinois |
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist.
Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research. He is a former president of the American Marketing Association. The Ferber Award given to the best dissertation-based article published in the Journal of Consumer Research is named after him. He founded the Survey Research Laboratory (SRL) at University of Illinois. He was married to Marianne Ferber.