REDMAGIC
| Company type | Subsidiary |
|---|---|
| Industry | Consumer electronics |
| Founded | 2018 |
| Founder | Nubia Technology |
Area served | Worldwide |
| Products | Gaming smartphones, gaming accessories |
| Parent | Nubia Technology |
| Website | redmagic |
REDMAGIC is a Chinese consumer electronics brand headquartered in Shenzhen, Guangdong, specializing in gaming smartphones and related accessories. The brand was launched in 2018 as a sub-brand of Nubia Technology, itself an affiliate of ZTE Corporation. REDMAGIC focuses on developing gaming-oriented smartphones. The brand competes with other gaming phone brands, such as Asus's ROG Phone and Xiaomi's Black Shark.