R.L. Polk & Company

R.L. Polk & Company
Company typeData publishing
IndustryAutomotive
Founded1870 (1870)
Detroit, Michigan, U.S.
FounderRalph Lane Polk
FateAcquired by IHS Markit
Headquarters
Southfield, Michigan, U.S.
Area served
Worldwide
Key people
Stephen R. Polk
  • Chairman, President and CEO

Tim Rogers

  • President, Polk

Richard Raines

  • President, CARFAX

Michelle Goff

  • Senior Vice President/Chief Financial Officer
Websitewww.polk.com

R. L. Polk & Company was a provider of business and marketing information to the automotive industry, insurance companies, and related businesses. It was based in Southfield, Michigan with operations in several other countries, including Canada, Germany, the United Kingdom, France, Japan, China and Australia. Its business-to-business marketing services included PolkInsight, the National Vehicle Population Profile (NVPP), Blackburn / Polk Marketing Services Inc. (BPMSI), Polk Dealer Marketing Manager, The Ultimate Perspective (T.U.P), Polk Canada Net, Polk Vehicle Lifecycle System, Polk CrossSell Reports, and Polk Total Market Predictor (Polk TMP). From 1999 it was the owner of the vehicle data service Carfax.

Polk was acquired by IHS Markit in 2013, who were themselves acquired by S&P Global in 2022.

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