Ptychochromis insolitus

Ptychochromis insolitus, also known as the Mangarahara cichlid or joba mena, is a species of cichlid endemic to certain river systems in northern Madagascar. This critically endangered fish is threatened by habitat loss and competition from introduced species; after the last-known female was killed during a breeding attempt, its conservation received significant international attention as London Zoo launched a media campaign to identify any remaining individuals. A remnant population was discovered by aquaculture entrepreneur Guy Tam Hyock in 2013, and breeding programs in Madagascar and at Toronto Zoo have resulted in thousands of successful hatchlings.