Pimp Juice (drink)

Pimp Juice is the brand name of a non-carbonated energy drink co-owned by Nelly and inspired by his song "Pimp Juice". Produced by Fillmore Street Brewery, in St. Louis, Missouri, Pimp Juice is marketed as "Hip-Hop's #1 Energy Drink."

Pimp Juice was one of the first celebrity-driven energy drinks on the market, an example of hip hop and pop stars using their appeal to younger audiences to market and sell non–music-related products.

The drink contains 100 percent of the recommended daily intake of vitamins C, B₂, B₃, B₅, B₆, and B₁₂, as well as 7 mg of taurine. The drink is intended to taste like apples and berries and is commonly used as mixer in alcoholic beveragess such as vodka and rum. Two follow-up drinks have been released: PJ Tight (a low-carb variant) and PJ Purple Label (flavored with grape and prickly pear).

When released, Pimp Juice was a source of controversy after a number of community groups called for a national boycott of the product for allegedly glorifying and promoting a negative stereotype of African-American lifestyle.

Pimp Juice is still sold online from an Australian site, but consumers outside Australia are asked to send email and inquire about availability.