Peter Ndegwa (business executive)

Peter Ndegwa is a Kenyan businessman, accountant and corporate executive, who is the chief executive officer at Safaricom, the largest telecommunications company in the countries of the East African Community, with approximately 35.6 million subscribers in December 2020.

Before his current appointment, he was the Managing Director for Continental Europe and Russia, at Diageo. He was responsible for Diageo's spirits and beer business across more than 50 countries in Western Europe, Eastern Europe and Russia, excluding the United Kingdom and Ireland. The business comprises six business units each with a General Manager.