Pepsi Number Fever
Logo for the sales promotion | |
| Date | February – May 25, 1992 |
|---|---|
| Location | Philippines |
| Also known as | 349 incident |
| Type | Sales promotion likely as part of the Cola Wars |
| Outcome | Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. |
| Deaths | 5 |
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots and the death of at least five people.