Pastel QAnon

Pastel QAnon is a collection of techniques and strategies that use "soft" and feminine aesthetics – most notably pastel colors – in order to attract women into the QAnon conspiracy theory, often using mainstream social media sites like Instagram, Facebook, Telegram and YouTube.

Pastel QAnon social media influencers focus on aspects of the conspiracy theory that tend to appeal to maternal instincts, such as the prevention of child sexual abuse and child sex trafficking, and utilize emotive and personable language. They are popular among wellness, yoga and New Age influencers.

The term "Pastel QAnon" was coined by Marc-André Argentino, a researcher at Concordia University in Canada.

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