Onpassive

Onpassive is a technology company based in Dubai that develops AI-powered marketing, CRM, international business and similar software. The company maintains headquarters in Burj Khalifa, in Dubai, as well as offices in the United States, India, Singapore, Bangladesh and Egypt.

In 2023, Onpassive purchased naming rights to a metro station in Dubai, through an arrangement with the Dubai Roads and Transport Authority. It was named after the company for 10 years in January 2022.

The U.S. Securities and Exchange Commission filed a claim against Onpassive, Ashraf Mufareh, and his wife Asmahan Mufareh, accusing the company of being a pyramid scheme, presenting itself as a multi-level marketing organization but having no commercial products. The Mufarehs were charged individually as co-founders and co-owners of the company, the SEC alleged that Ashraf had sole and final control of company operations, while Asmahan was charged as a relief defendant and recipient of illegitimate funds.