Omniture

Adobe Marketing Cloud
Company typeSubsidiary
IndustryWeb Analytics
Market Research
Online Optimization
Founded1996 (1996)
Founder
Headquarters
Lehi, Utah
Key people
Brad Rencher, Omniture Business Unit SVP and GM
ProductsAdobe SiteCatalyst
Adobe SearchCenter+
Adobe Discover
Adobe Test&Target
Adobe Genesis
Adobe Insight
Adobe Merchandising
Adobe Search&Promote
Adobe Survey
Adobe Recommendations
Adobe DigitalPulse
Adobe Scene7
Number of employees
> 1,000 (2008)
ParentAdobe Systems
Websitewww.omniture.com

Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.