Objetivo Fama

Objetivo Fama
Title card for the revival featuring past winners and the logo for new broadcaster Telemundo Puerto Rico
Directed byMarcelo Gama
Country of originPuerto Rico
Original languageSpanish
No. of seasons7
Production
Executive producerSoraya Sanchez & Ender Vega
Production locationPuerto Rico
Running time2 hours
Original release
NetworkUnivision Puerto Rico (WLII) / Telefutura (All the USA)
ReleaseJanuary 31, 2004 (2004-01-31) 
May 17, 2009 (2009-05-17)
NetworkTelemundo Puerto Rico (Puerto Rico)
The Roku Channel (United States)
Release2025 (2025) 
present

Objetivo Fama (sometimes abbreviated as OF, Spanish for Target: Fame) is a Puerto Rican singing talent contest that aired for over six years on WLII, the Univision outlet in Puerto Rico; and on Telefutura in the mainland United States. It is produced by Ender Vega and Soraya Sánchez ES Television.

The program was loosely inspired by the late Puerto Rican singing talent contest and variety show, Voces en Función, and the Spanish reality show, Operación Triunfo. Twenty or so contestants are "bunkered" in a studio/house where they will live together for several months while participating in a weekly show where one of them is eliminated, en route to find a "young star". The winner of the show gets a record deal from Univision Music Group. The show aired for six years, starting in 2004, and finishing in 2009.

Contestants were evaluated by a panel of judges, and viewers had the opportunity to vote on who they wanted to stay or leave the competition. Also, during the week they were assisted by singing and dancing teachers, stylists, costume designers, personal trainers, etc. in the studio/house to help them shape and improve their talent and image. The show was often said to be the Spanish version of American Idol, although technically speaking, the official Spanish version of that show is Latin American Idol.

On February 9, 2025, it was announced that Objetivo Fama would return for a seventh season later that same year. In March it was confirmed that Objetivo Fama would also be switching networks with the new season set to air on Telemundo Puerto Rico starting in August. The show will also broadcast outside of Puerto Rico through The Roku Channel. Auditions for Objetivo Fama began in Puerto Rico on May 3rd and will also take place in Miami, Florida, New York City, and Los Angeles in June. According to the station's press release Objetivo Fama will air the happenings from inside the house on Wednesdays and live performance episodes will be taking place on Saturdays from the Centro de Bellas Artes de Caguas.