Noxzema

Noxzema (/nɒkˈsiːmə/ nok-SEE-mə) is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is a type of cold cream or vanishing cream (so named because it disappears after being left on for a few minutes) which is used as a facial cleanser and make-up remover.

It can also be used for soothing chapped, sunburned, or otherwise irritated skin; and for getting rid of acne and other blemishes (as it draws dirt out of pores when left on for a few minutes or more). Since the introduction of Noxzema, the brand name has appeared on shaving cream, razors, and skin-cleansing cloths.

The main product and its line extensions have been marketed by a series of companies: Noxzema Chemical Company, Noxell Corporation, Procter & Gamble, and Alberto-Culver (Unilever).