Nair (hair removal)

Nair
OwnerChurch & Dwight
MarketsUnited States

Nair is a hair-removal product manufactured by Church & Dwight.

Nair is a portmanteau of "No hair." The brand is mainly known for its depilatories that work by breaking the disulfide bonds of the keratin molecules in hair.

Nair's slogans include: "The Less That You Wear the less you have to fix your hair, the More You Need Nair!"; "Like Never Before"; and "We wear short shorts, Nair for short shorts". The initial ad for the "short shorts" commercial won a Clio. It was based on the 1958 song "Short Shorts".

The original Nair lotion was introduced in 1940.

Nair was purchased from Carter-Wallace in 2001 via a partnership with Kelso. Also in 2001 Nair introduced its line of men's products.

As of 2007, Nair had 25 products ranging from hair removal waxes to bleaches.