NJOY
| Company type | Subsidiary |
|---|---|
| Industry | Electronic Cigarettes |
| Founded | 2007 |
| Headquarters | Scottsdale, Arizona, United States |
Key people | Shannon Leistra, Chief Executive Officer |
| Parent | Altria Group (2023–present) |
| Website | www.njoy.com |
NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. The company has been under wholly ownership of Altria Group since 2023.