Mixue Ice Cream & Tea
A Mixue outlet in Zhengzhou, China | |
Native name | |
|---|---|
| Chinese | 蜜雪冰城股份有限公司 |
| Literal meaning | Honey Snow Ice City Joint Stock Limited Company |
| Company type | Public |
| SEHK: 2097 | |
| Industry | Food and drink |
| Founded | Jinshui District, Zhengzhou, Henan, China (June 1997) |
| Founder | Zhang Hongchao |
Number of locations | 46,479 (December 31, 2024): 7 |
Area served | Mainland China, Hong Kong, Macau, Australia, South Korea, Japan, Southeast Asia, Kazakhstan and Brazil |
Key people | Zhang Hongchao (President Director) |
| Products | Ice cream, bubble tea, and tea |
| Revenue | RMB24.8 billion: 99 (2024) |
| RMB5.81 billion: 99 (2024) | |
| RMB4.45 billion: 99 (2024) | |
| Website | www |
Mixue Ice Cream & Tea (Chinese: 蜜雪冰城; pinyin: Mìxuě Bīngchéng; lit. 'honey snow ice city') is a Chinese multinational fast-food restaurant chain specializing in ice cream & tea-based drinks. Founded in 1997 by Zhang Hongchao in Zhengzhou, Henan, Mixue has expanded rapidly, with over 46,000 franchised locations across Mainland China, Hong Kong, Macau, Vietnam, the Philippines, Singapore, Thailand, Malaysia, Indonesia, Laos, Cambodia, Japan, South Korea, Australia, Kazakhstan and Brazil.
Mixue is the world's largest fast-food chain by store locations, surpassing Starbucks and McDonald's.
The company is famous for low prices. In March 2024, Mixue ranked first among fresh beverage makers in China and second globally in terms of the number of outlets and cup delivery, and its market share in Southeast Asia ranked the top.
Mixue Ice Cream & Tea is managed jointly by three companies: Mixue Ice Cream & Tea Co., Ltd., Henan Daga Food Co., Ltd., and Shangdao Intelligent Supply Chain Co., Ltd.