Mike Madrid

Mike Madrid is an American political strategist, campaign manager, and political commentator. A member of the Republican party, he was press secretary for former Republican leader of the California Assembly Rod Pacheco, as well as the political director for the California Republican Party. He is widely considered an expert on the political and voting behaviors of the Latino population, his research having pioneered political communication strategies geared towards Latino communities in the United States. He has provided commentary to various publications with regards to changing trends in the Latino vote.

Madrid was a fellow for the Unruh Institute of Politics at the University of Southern California (USC) and taught at the university as an adjunct lecturer on Race, Class, and Partisanship at the USC Center for the Political Future in 2019. He also served as a senior fellow and lectured at the School of Social Ecology at the University of California, Irvine (UC Irvine).

Madrid also co-founded the Lincoln Project in 2019, which became an immensely successful Super-PAC, raising almost $100 million to campaign against Trump's failed 2020 re-election bid. He left the group in December 2020.

He released his book on Latino voting trends, "The Latino Century: How America's Largest Minority Is Transforming Democracy", in June 2024.