Mäurer & Wirtz

Mäurer & Wirtz GmbH & Co. KG
Company typeGmbH & Co. KG
IndustryScent and care sectors
Founded1845 (1845)
FounderMichael Mäurer and Andreas August Wirtz
Headquarters,
Area served
Worldwide
Key people
Dr. Hermann Wirtz (CEO),
Fabian Krone (CEO)
ProductsDetergents, soap products, perfumes and cosmetics
Revenue € 158 million (2010)
Number of employees
400
Websitewww.m-w.de/en

Mäurer & Wirtz is a German manufacturer of personal care products and perfumes. Since 1990 the company has been a subsidiary of Dalli Group.

The company is managed by the fifth generation of the Wirtz family, joint CEO Hermann Wirtz.

The headquarters and production site is in Stolberg near the city of Aachen with 400 employees. The company sells a range of consumer products using the sales divisions Cosmeurop Perfumes, Théany Cosmetics, NewYorker Cosmetics, s.Oliver Cosmetics and comma Cosmetics. Besides its own brands, such as Betty Barclay and 4711, the company produces licensed brands, such as s.Oliver and Otto Kern.