Loving You Is Sweeter Than Ever

"Loving You Is Sweeter Than Ever"
Dutch picture sleeve
Single by Four Tops
from the album On Top
B-side"I Like Everything About You"
ReleasedMay 9, 1966 (1966-05-09)
RecordedApril 5, 1966 (1966-04-05)
VenueHitsville U.S.A., Detroit
GenreSoul, pop
LabelMotown
Songwriter(s)Ivy Jo Hunter, Stevie Wonder
Producer(s)Ivy Jo Hunter
Four Tops singles chronology
"Shake Me, Wake Me (When It's Over)"
(1966)
"Loving You Is Sweeter Than Ever"
(1966)
"Reach Out I'll Be There"
(1966)

"Loving You Is Sweeter Than Ever" is a song written by Ivy Jo Hunter and Stevie Wonder, originally released in 1966 by the Four Tops via the Motown label. In addition to co-writing the song, Wonder also instrumentally contributed drums to the track.

Cash Box described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about." Record World described it as a "teen beat love ode."