Loaded (magazine)
Cover of the October 2014 issue, featuring Jennifer Lawrence | |
| Editor | Danni Levy |
|---|---|
| Categories | Men's magazines |
| Frequency | Monthly (1994–present) |
| Format | Magazine (1994–2015) Website (2015–present) |
| Publisher | Loaded Digital Ltd |
| Founded | 1994 |
| Company | Loaded Digital Ltd |
| Country | United Kingdom |
| Based in | London |
| ISSN | 1353-3479 |
Loaded is a men's lifestyle magazine, now online. It launched as a mass-market print publication in 1994, stopped being issued in March 2015, and relaunched as a digital magazine in November 2015. The content was changed, with risqué material being heavily reduced. It relaunched in May 2024 as a website.
The magazine's title was stylised entirely in lower case letters. The original version of the publication was often termed the epitome of a "lad mag". The magazine was based in London. The brand was taken over by Dubai-based entrepreneur Stewart Lochrie in 2024, alongside new editor Danni Levy.