List of FIFA World Cup official mascots

The FIFA World Cup official mascots are a series of characters representing each FIFA World Cup event. The trend began with Willie in 1966 FIFA World Cup, one of the first mascots to be associated with a major sporting competition. The mascot designs represent a characteristic or symbol of the host country, such as flora, fauna, or costume. The design is frequently one or more anthropomorphic characters targeted at children and coinciding with cartoon shows and merchandise. The FIFA Women's World Cup events have had official mascots since the 1991 event in China.