José Ignacio Rivero Alonso

Don José Ignacio "Pepín" Rivero y Alonso was a Cuban journalist and the 14th director of Diario de la Marina, which was the oldest and most popular newspaper in Cuba. He is considered to be "one of the most subtle writers of his time and one of the best writers of Spanish-American journalism in the 20th century". The journalist Gerardo Gallegos wrote upon his death that Rivero was "the most hated and, at the same time, the most beloved Cuban of his time." He took over management of Diario de la Marina from his father, the 1st Count of Rivero, Nicolás Rivero y Muñiz. He also inherited from his father the unofficial title of Decano de la Presna (Decan of the Press). His directorship of Diario de la Marina ran from 1919 until his death in 1944. His older brother, Nicolás Rivero y Alonso, became the 2nd Count of Rivero, and was the first Cuban Ambassador to the Holy See in 1935. Rivero was the first Cuban to earn the Maria Moors Cabot Prize in 1941.

Rivero was a member of the Sociedad Económica de Amigos del País, the Club de Abogados, the Unión Club, the Havana Yacht Club and the Havana Country Club.

The Cuban government largely erased the memory of Pepín Rivero when his son - José Ignacio Rivero - went into exile in the United States in 1960: they removed the plaque that marked the house where Pepín Rivero was born, they tore down his statues and monuments, and they ensured that buildings which were named after him were renamed.